Can salad dressing transform capitalism?
In this TED Talk, Alex Amouyel shares her unique perspective as President and CEO of Newman’s Own Foundation, a 100% for Purpose organization founded by legendary actor, race-car driver, and philanthropist, Paul Newman.

Why now?
We live in a world where a fortunate few get to choose what they do with their waking hours. When we have that choice, why not build organizations that maximize impact? We need different models to tackle the world’s greatest challenges, and 100% for Purpose organizations can show us the way.

What makes an organization 100% for Purpose™?
At it’s simplest, 100% of profits go towards a charitable or social impact cause. There are a lot of ways this can happen in practice, captured in the real life examples below.

100% for Purpose™ Champions
Meet the champions of our small-but -mighty club, working hard to turn profits into purpose.








Real stories of purpose









Membership tiers
Interested in learning more about 100% for Purpose™?
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